Nello Supercalm, a popular TikTok brand known for its relaxing drinks, partnered with The Creator Loop to maximize its reach and revenue on TikTok during the brand’s GMV (Gross Marketplace Value) rewards campaign. We rallied 50 influencers to promote Nello’s products through an affiliate marketing model, where each creator posted content encouraging their followers to purchase directly from Nello's TikTok Shop. This strategic collaboration allowed us to tap into the power of micro-influencers and brand ambassadors, driving significant sales while increasing Nello’s visibility and presence on the platform.

The results were nothing short of remarkable. Some of the creators saw GMV figures between $3,000 to $5,000 per post, while one standout creator, @sleepandrecharge, achieved an incredible $60,000 in GMV. This success was a direct result of the performance-based affiliate model, which incentivized creators to put forth their best efforts in creating authentic, engaging content. By leveraging the deep connection these influencers had with their audiences, we were able to generate substantial sales and build long-term trust for Nello on TikTok.

Thanks to our strategy, we nearly tripled Nello’s monthly income from TikTok Shop sales. Our expertise in influencer marketing, combined with the affiliate structure, allowed Nello to scale rapidly without the need for hefty upfront investments. This campaign gave Nello a distinct edge over its competitors, who were still relying on traditional advertising methods. By using authentic influencer content that resonated deeply with TikTok’s community, Nello Supercalm cemented its position as a market leader in the wellness beverage space.

For more information about Nello Supercalm, visit Nello's website.